10 Reasons Why You Need an Explainer Video for Your Company!

10 Reasons Why You Need an Explainer Video for Your Company

The length of time visitors spend on your website is factored into Google's search algorithm, which is one of the reasons online video is exploding. Explainer videos have been increasingly popular in recent months as a result of their low cost and proven success in building a business. As a result, explainer videos are a fantastic marketing tool. One of the ten reasons your company should have an explainer film is to increase conversion rates, clarify your offering, and drive revenue.

CONVERSION RATES SHOULD BE INCREASED.

According to Video Rascal's recent survey, 85 percent of respondents are more likely to buy a product after watching an associated explanatory video. Explainer videos assist aspiring entrepreneurs in keeping track of how many visitors to their websites may become genuine clients. Although most businesses manually measure sales to see which products are the most popular, explainer films track which products or services potential clients are interested in by showing the number of views on each video.

DEFINE YOUR PRODUCT'S OBJECTIVE.

Because people can interpret what they read in so many different ways, text can be challenging. Explainer films take the guesswork out of describing a product's or service's utility and basic function. When people see and hear someone explain a product or service, they get a deeper grasp of it. An explainer film may help you connect with potential customers by describing what your company can accomplish for them and why they should select you over competitors.

GENERATE INCREASED INTEREST

More and more businesses are opting to use social signals to promote their products and services. They do this by generating interest in their product through media such as photographs and videos. Over 70% of Internet users view videos online, according to a survey published in The C100, and over 50% of the population will watch videos this year!

IN GOOGLE SEARCH, RANK HIGHER

Statistics show that stale websites perform poorly. Websites with a lot of block text and graphics rank poorly in Google searches, which means they get fewer traffic.

This also turns off clients who want to get a rapid understanding of a product and buy it straight away. In most circumstances, it takes a few minutes for the average customer to make a purchasing choice. An explanatory video will quickly capture their attention.

Websites with videos,

according to Spork Marketing  and others, rank higher in Google universal searches.

INCREASE TRAFFIC ON THE INTERNET

The term "going viral" has been around since the beginning of YouTube. A viral video is one that appears out of nowhere and receives a significant number of views in a short period of time. Unfortunately, there is no one-size-fits-all formula for “going viral,” although viral videos have helped a range of products achieve popularity, including some of the businesses we know and love today.

Some well-known instances include:

  • Apple iOS 5 by Apple (over 2 million views)
  • Google Currents by Google (over 1.2 million views in 8 months)
  • Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)
  • Dove (over 15 million views)
  • Old Spice (over 42 million views) According to Ad Week Old Spice’s sales have increased by 107 percent using viral video.

HELP YOUR AUDIENCE RETAIN INFORMATION

The common character keeps simplest 10 percentage of what they hear, however 50 percentage of what they see in keeping with a have a look at performed via way of means of Wharton Research Center. What does this suggest on your commercial enterprise? An growth in word-of-mouth advertising. Word-of-mouth is still the principle manner that agencies appeal to customers. If the consumer likes your product, they’ll proportion your video.

LIVEN UP YOUR PITCH

A paper pitch is…let’s face it—boring! Liven up your pitch via way of means of the usage of an explainer video. PowerPoint slide indicates and pamphlets with a gaggle of phrases and pie charts don’t do an awful lot to have interaction your target target market. However, a nicely produced video for commercial enterprise with a stable script and attractive visuals can seize the eye of your target target market immediately. Explainer movies are in particular beneficial when you have a complex product or service.

GRAB AUDIENCE ATTENTION

You can simplest pass to date with conventional internet content. In a failed try to carry greater hobby to a product, a few commercial enterprise proprietors cram masses of pictures, flashy animation, and colourful fonts on their internet page, which does  things:

EASILY SHAREABLE

An explainer video doesn’t always must be restrained to simply YOUR web website online. In fact, unfastened video web website hosting web sites inclusive of YouTube and Vimeo have beneficial equipment that assist you to add your motion pictures and use key phrases to attract hobby to them. The introduced bonus to the use of those web sites is that they're Smart tele cell smart phone compatible, while your web website online won't be viewable on handsets. Videos are effortlessly shareable, not like textual content net pages. People are much more likely to proportion and watch motion pictures at the Internet than study textual content blocks on a website.

SHOWCASE YOUR PERSONALITY

The primary element that makes a consumer come to be a repeat consumer is your personality. It is critical that a consumer can placed a face on your name. This is mainly the case for on-line agencies in which the consumer can have little, if any touch with you directly. It facilitates someone to benefit a feel of accept as true with in you and the goods you promote if they could see you and create a ‘virtual’ connection.

Aside from boosting sales, gaining reputation in your brand, and explaining your product successfully, there are such a lot of extra advantages to the use of an explainer video that we'd want an explainer video to listing them all. People everywhere in the international create motion pictures approximately the entirety from reason focus to reviews, proving that motion pictures are the maximum famous medium for humans to proportion statistics and advertise.

So, are you ready to create your first explainer video?